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Discovering Your Purpose as a Multi-Passionate Business Owner with Taneshia Yerby

February 11, 2020

Ever thought being multi-passionate has held you back in business and entrepreneurship? Taneshia Yerby knows what it’s like to seek your purpose by chasing your passions – and come up flat.

Taneshia, the woman behind CEO for Women, is on a mission to help 500 women start businesses built on purpose and faith in 2020 alone. And today, she’s on the Joy to Lead Podcast sharing about how discovering her purpose FIRST gave direction and meaning to her different passions!

Grab your notes because we’re talking all about purposeful, intentional and sustainable growth by uncovering our purpose first and foremost (even as multi-passionate human beings!) – we’re diving into the tactics and mindset shifts you need to lead your business for the long haul. It’s a good one!

Taneshia Yerby

Listen to the episode now!

What does Taneshia’s multi-passionate journey look like?

Taneshia’s journey began several years ago, fueled by an ongoing passion for entrepreneurship. She had always been amazed how people could take an idea and make something out of it.

She began by chasing several iterations of passion projects before hitting on her core purpose.

From a fashion truck with thrifted clothes to homemade blankets to online jewelry sales, she finally determined that at the core of it all she wanted to see more women starting and sustaining profitable businesses.

Tell us more about your mission to help 500 women start businesses this year?

Taneshia begins by helping people identify their purpose because so many entrepreneurs are passionate about a multitude of things.

“We’re just, you know, we’re just passionate beings,” she says. “And so I feel like when we focus on just passion, things get cloudy for us, and we kind of don’t have clarity. And so I wanted to help women identify their passion first, and then once you identify your passion, you can literally tie it back to your purpose.” 

Purpose is the glue that holds everything together – it’s the “why.” It’s more than a blanket generic answer like, financial freedom, more time with family, or travel. It’s deeper.

Taneshia’s “why” is simply that there are women out there who need her gifts. “My why is because there are women out there who are not walking in their gifts or their talent,” she says. ” Because they don’t have any guidance or direction or motivation.”

That’s where CEO for Women and Taneshia Yerby’s team come in!

How do we discover our purpose & stay connected to it over time?

Taneshia lays out several ways to identify and maintain your purpose. Here are a few things she recommends:

  1. Prayer. Spend time in prayer seeking peace and clarity on your purpose and vision for this season of your life.
  2. Strategy. Involve goal setting, planning and intention-setting to make your purpose actionable.
  3. Look in your daily life. Know your purpose doesn’t have to come from something major or dramatic – it’s a part of your everyday, natural life.

Once you know your purpose, it keeps you focused and allows people around you to trust you know what you’re doing because you’re not bouncing all over the place. But you’re able to branch out, and you give yourself room to explore all of your different gifts and talents. 

What advice would you give to us multi-passionate entrepreneurs?

Change your mindset, she says. Being multi-passionate is not a bad thing. It’s not something you should allow to hold you back.

It’s actually a great thing because it lets you know you have multiple gifts and talents and interests God has trusted you enough to give to you.

You just have to know how to use them and how to be strategic with them. Sometimes it takes a bit of work, of planning and saying, “you know what? I’m going to focus on this project right now. And once this one’s completed, I’m going to focus on the next one.”

What else do we talk about in this episode?

More than half of all small businesses don’t make it past the 5-year mark. Taneshia is on a mission to change that. She shares the obstacles and mistakes entrepreneurs often face that contribute to that stat and what we can do to overcome them!

We also talk about asking for help, seeking support and Taneshia’s strategies for growing slow and sustainably for the long haul.

Taneshia also shares some common mindset blocks many women face when growing their business and stepping into their position as a leader.

Want to dive even deeper into leadership and discovering the unique leadership within you? Check out last week’s episode with Ashton Smith of the Awakening!

Connect with Taneshia Yerby & CEO for Women

Follow Taneshia on Instagram at CEO for Women here!

Check out Taneshia’s website here! Be sure to sign up for her email list so you’re among the first to know when her workbook, Idea to Launch, goes live!

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I'm Kaylan, leadership educator, podcaster & speaker

What are you searching for?

Reading suggestions

Crafting a 90-Day Onboarding Plan

Job Postings that Attract Top Talent

Mapping Your Leadership Style