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Creating Job Postings that Actually Attracts Your Dream Team

June 8, 2021

Have you ever been through the hiring process and were disappointed in the candidates you received due to them applying for the wrong position or being unqualified? Or are you someone who is looking to hire in the future and are currently creating your job posting? Then this Joy to Lead Podcast episode is for you! Get out your notes because today I will be helping you create a job posting so you will actually attract your dream team.

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Radiating Your Leadership in the Job Posting

Reach into your leadership and create a job posting calling out your dream team. Your leadership calls them out to challenge and serve on your dream team. Anyone is capable of being an “A player” but not everyone is going to be an “A player” for your team. If you want great leaders and “A players” on your team – it all starts with radiating your leadership from the job posting.

Really clarify the growth potential and challenges of the role. You want your future team members to come in feeling challenged and wanting to stretch and grow. Your leadership should attract these dream hires and call them up, inspire and invite them into a challenge and purpose greater than themselves. You can do this by creating a job description to act like a sales page.

A Job Posting  Acts Like a Sales Page

Call them out: speak to the pain points your dream team member is currently feeling. What personality traits set them up for success, frustrations or what they are craving right now and don’t have? What are their desires? How is this role a solution to their current pain?

Call them up: A Players are seeking alignment and wanting to grow. You have to communicate how joining your team is going  to get them closer to their goal. Does this role help them grow and get them to where they want to go? They are wanting to know if you are going to partner with them and lead them. How does your mission and purpose align with their own?

Call them in: Show them the room for growth. Leave them with a vision on how their life will be better joining your team. Give them a glimpse of your culture and the benefits of being apart of your team. Show them their next step and how to apply. 

By calling them out, up and in, you are going to weed out the people who aren’t ready for a challenge. You’re going to weed out people who are just wanting to add tasks to their plate and don’t want the weight of responsibility which comes from being a part of an entrepreneurial team. You need to be looking for someone who can carry wins and failures in the same hand with grace and determination. 

Main Components of a Job Posting:

Title of the Position: Give a summary of the role. This will come from the job description. In a previous episode we talk about job description 

List out the Benefits: Benefit of being on your team. Benefits of the work they are going to do and working towards your companies mission and bigger purpose

List the Details: Is the role hourly, salary, contractor, etc.

Paint Detailed Picture: How will they know you are speaking to them? Speak on the traits setting them up for success. Talk about their frustration – struggling to find purpose in their work or eager for a team environment? 

Introduce Your Brand: Introduce your business. What is your mission statement and vision? How do you server your clients? How are you changing the world? Why does your brand matter and where are you headed?

Impact of the Job: What does success look like in this role? What problem will they be solving? What is their role and responsibility? What kind of projects can they expect on a weekly basis? Give a clear picture of what it looks like inside the role. 

And then call them in. You want them to take action. Be very clear on what the next steps are you are wanting them to take. 

Ready to Step Into Your Leadership?

Want to learn how to bridge the gap and make your first hire within the year? Let’s prepare your leadership and understand how to hire, train and lead your dream team.

We want to welcome YOU in to the Joy to Lead® Leadership Academy. In the Academy, you will learn to:

  1. Know who, when and how to hire next
  2. Coach other humans in their own growth – all while using your strengths⠀⠀
  3. Discover how YOU inspire, motivate, delegate and LEAD others as well as yourself

Join us today – we’d love to have you alongside us in this community!

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It's time to give yourself a promotion, but don't just wing it. Your future team member deserves all the intentionality and clarity you can muster - here's how to strategically plan their new role, and yours!

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I'm Kaylan, leadership educator, podcaster & speaker

What are you searching for?

Reading suggestions

Crafting a 90-Day Onboarding Plan

Job Postings that Attract Top Talent

Mapping Your Leadership Style