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Creating Job Postings that Actually Attracts Your Dream Team

June 8, 2021

Have you ever navigated the hiring process, only to find yourself disappointed by candidates who applied for the wrong position or were simply unqualified? Perhaps you’re planning to hire in the near future and are in the process of creating a job posting? If either scenario sounds familiar, it’s time to grab your notes. Today, I’ll be guiding you through the art of creating a job posting that not only resonates with the right candidates but helps you attract your dream team!

An entrepreneur sitting down at her computer to create a job posting that attracts her ideal team member

Radiating Your Leadership When Creating a Job Posting

Creating a job posting isn’t merely about listing the job’s duties and qualifications. It’s an opportunity to reach into your leadership qualities and craft a call to action for your dream team. How you present the role reflects your leadership and vision for your organization.

Remember, anyone can be an “A player,” but not everyone will fit your team’s specific needs. Want to attract great leaders and top-notch team members? It all starts with radiating your leadership from the job posting itself.

A Simple Blueprint for Creating a Job Posting that Truly Stands Out

Creating a job posting that attracts the right talent is a complex yet rewarding task. Here’s a step-by-step guide that can help you hit the mark:

  1. Understand the Role’s Requirements: Before writing the job posting, get a firm grasp of the position’s core responsibilities, necessary skills, and the overall impact on the organization. Include these details to help applicants understand what’s expected.
  2. Emphasize Growth Potential and Challenges: Highlight the potential for professional development and the exciting challenges that await. Showcase how they will evolve and make a real difference in their role.
  3. Write an Engaging Introduction: Start the job posting with an appealing opening that encapsulates the essence of the role and your company culture. A strong introduction will grab attention and encourage candidates to read further.
  4. Use the Job Description as a Sales Page: Treat your job posting like a persuasive sales page. Identify the pain points, personality traits, and desires of your dream candidate and craft the posting to speak directly to them.
  5. Highlight Company Culture and Values: Include a section dedicated to your company’s culture, values, and mission. Share what makes your organization unique and why candidates would want to be part of it.
  6. Detail the Responsibilities and Qualifications: Be clear and specific about the duties and required skills for the position. Break them down into bullet points for easy readability.
  7. Include Benefits and Compensation: Outline the salary range, benefits, perks, and opportunities for advancement within your organization. Being transparent about these elements can build trust and attract the right candidates.
  8. Add Visual Elements: If applicable, use images, videos, or other media to give a vivid picture of your workplace environment. This can make the job posting more engaging and relatable.
  9. Implement SEO Best Practices: If you’re posting online, consider the SEO (Search Engine Optimization) aspects. Use relevant keywords and phrases that potential candidates are likely to search for. This can increase the visibility of your posting.
  10. Include a Clear Call to Action: Finish the job posting with specific instructions on how to apply, including any necessary documents, deadlines, and the next steps in the recruitment process.
  11. Review and Edit: Before publishing, review the job posting for clarity, coherence, and grammar. If possible, have a colleague or a professional review it as well to ensure it aligns with your brand and the role.

Creating a job posting is not just about listing facts, but weaving a narrative that connects with the right candidates, showcasing the opportunity, culture, and the impactful work they can be part of. Remember, a well-crafted job posting is your first interaction with potential team members, so make it count!

Your Job Posting Should Act Like a Sales Page

Creating a job posting is akin to crafting a compelling sales page. Your goal is not just to inform but to inspire and persuade the right candidates to take action. Here’s how you can build a connection with your dream team and avoid hiring the wrong people!

Call Them Out — Identify Specific Traits & Frustrations

When crafting your job posting, it’s crucial to speak directly to your ideal candidate’s unique needs and desires. Your posting should:

  • Show that You Understand Their Needs: Start by identifying the specific traits, needs, and frustrations that align with the role. Think about the ideal candidate’s current situation and how the position you’re offering can be the solution.
  • Speak Directly: Use language that resonates with them, making them feel like the job posting is speaking directly to them. It helps to create a sense of connection and understanding.
  • Highlight Solutions: Show how the role can alleviate their current pain or fulfill their professional desires. Are they craving more responsibility, seeking creative freedom, or wanting to be part of something bigger? Illustrate how this role is the answer.

Call Them Up — Align with Your Dream Team Members

A-Players are seeking alignment and wanting to grow. You have to communicate how joining your team is going  to get them closer to their goal. Does this role help them grow and get them to where they want to go? Your job posting should:

  • Emphasize Growth and Alignment: A Players, or top-performing candidates, are focused on alignment with their goals and growth. Highlight how the position aligns with their personal and professional aspirations.
  • Showcase Your Mission: Communicate your company’s mission and how it resonates with their values. It’s not just about what you do but why you do it.
  • Present Opportunities: Offer clear paths for growth and development within your organization. Show them how joining your team can elevate their career and help them achieve their long-term goals.

Call Them In — Showcasing Your Culture & Vision

Showcasing the culture, benefits, and vision of your organization is essential to attract the right candidates. This part of the job posting allows them to envision their success within your team. Here’s how to make them feel a part of your vision:

  • Present the Benefits: Go beyond salary and standard benefits. Showcase unique perks, the work-life balance, and the positive environment that sets your company apart.
  • Share Your Vision: Help them envision success within your organization by providing a glimpse into the future. What projects might they work on? How will they be supported in their growth?
  • Reveal Your Culture: Give them a sneak peek of what it’s like to be a part of your team. Share insights into your company’s culture, values, and what makes working with you truly special.
  • Provide Clear Next Steps: Include a clear and persuasive call to action, guiding them on how to apply. The ease and clarity of this process can significantly influence their decision to take that next step.

By calling them out, up and in, you are going to weed out the people who aren’t ready for a challenge. You’re going to weed out people who are just wanting to add tasks to their plate and don’t want the weight of responsibility which comes from being a part of an entrepreneurial team. You need to be looking for someone who can carry wins and failures in the same hand with grace and determination. 

Main Components of a Job Posting

Creating an effective job posting is both an art and a science. It involves a delicate balance of information, persuasion, and brand presentation. Here are the key elements that you must include in a compelling job posting:

  1. Title of the Position: Start by giving a precise summary of the role, stemming from a well-crafted job description. The title should not only describe the job function but also be appealing and reflective of your company culture.
  2. Benefits: Emphasize the unique advantages of joining your team, from personal development to contributing to a larger purpose. Include tangible perks like healthcare, vacation time, and professional development opportunities as well as intangible benefits like a positive working environment and alignment with meaningful missions.
  3. Details: Clearly state the nature of the role (hourly, salary, contractor, etc.). Include information about the work schedule, location (remote or in-office), and any other logistical details that are crucial for candidates to understand.
  4. Paint a Detailed Picture: Speak directly to the ideal candidate, mentioning specific traits and frustrations that will resonate with them. This helps create a connection and lets candidates see themselves in the position. Use clear and engaging language that captures the essence of the role and what it takes to succeed.
  5. Introduce Your Brand: Share your mission, vision, values, and goals. Show them why your brand matters and the direction in which it’s headed. This part of the job posting is your chance to shine as an employer and communicate what makes your company unique and appealing.
  6. Impact of the Job: Detail the role’s responsibilities, success measures, and expected projects. Provide a vivid picture of what life in the role looks like. So, be transparent about challenges and opportunities, offering a realistic view of the day-to-day work and how it contributes to the overall goals of the company.
  7. Call to Action: Be clear and helpful about the next steps they need to take to apply and move forward in the process. Include specific instructions, deadlines, and any required documents or processes. Make the application process as streamlined as possible, removing unnecessary barriers that might deter potential candidates.

Hiring Your First Team Member is a HUGE Milestone!

Taking the step to hire your first team member is a momentous occasion in the life of any small business owner. It signifies growth, ambition, and a vision for the future that goes beyond solo entrepreneurship. If you find yourself at this exciting crossroads, here are my BEST tips:

Embrace the Journey

Hiring your first employee is a sign that your business is thriving and ready to scale. It’s a step towards fulfilling a larger vision, one that requires collaboration, delegation, and trust in others. So, embrace this new chapter with enthusiasm, but also recognize that it’s a learning process.

Know What You Need

Before creating a job posting, take the time to identify exactly what you need in your first hire. Are you looking for a specialist to handle a specific part of your business, or a generalist who can wear multiple hats? Understanding what you need is crucial in finding the perfect fit.

Create a Compelling Job Posting

Your job posting is your first opportunity to attract the right candidates. Make sure to include all essential elements like the role’s title, benefits, details, and a clear call to action.

Establish a Hiring Timeline

Creating a timeline for your hiring process is an essential step that helps you stay organized and efficient. Set clear deadlines for accepting applications, conducting interviews, and making a final decision. This will help candidates understand the process and keep everything moving smoothly.

Build a Supportive Environment

As you prepare to welcome a new team member, think about the culture and environment you want to cultivate. Then, your first employee will be a significant part of your business’s culture, so make sure it’s one that encourages growth, collaboration, and mutual respect.

Don’t Be Afraid to Seek Help

If the hiring process feels overwhelming, don’t hesitate to seek help. There are many resources available, from recruitment agencies to online platforms, that can guide you in finding the right person.

Celebrate the Milestone

Once you’ve made your first hire, take a moment to celebrate this incredible milestone. It’s not just about growing your business; it’s about growing as a leader and an entrepreneur.

Hiring your first team member is an exciting and transformative stage in your business journey. With clarity, purpose, and a well-planned timeline, you can create a strong foundation for future growth. Remember, every large company started with a single hire, and this could be the beginning of something truly extraordinary for your small business. Happy hiring!

I'm Kaylan, leadership educator, podcaster & speaker

What are you searching for?

Reading suggestions

Crafting a 90-Day Onboarding Plan

Job Postings that Attract Top Talent

Mapping Your Leadership Style